Introduction

Lyf is a social media platform designed to capture a true reflection of our real lives. Lyf users come from all walks of life and from many different backgrounds and cultures. For this reason, we treat the conversations people have on lyf, and the journeys they make, with the utmost respect. To protect the needs and interests of the wider community, we ask users to adhere to the following guidelines while expressing themselves on lyf. Please read these guidelines carefully as they will help you to understand the type of content we deem acceptable, the type we deem inappropriate and the type which may be removed or reported.

Freedom of speech

Lyf believes in the right for freedom of speech at all times. We encourage our users to express themselves without the fear of censorship. We believe that all opinions are equally valid and encourage users to challenge their own views and the views of others.

Treat others as you would have others treat you

Occasionally, on lyf, you may be exposed to an idea or approach to something that was previously unknown to you. Or perhaps it may be something you have considered before but discount or even disagree with. In any case, just as in real life, we ask that all journey-makers be treated with respect.

Lyf celebrates diversity of opinion

At Lyf, we believe that in our social media lives we should be able to celebrate diversity of opinion the same way we would in our real lives: respectfully. So, if or when you read comments or views which do not resonate with you, you have the option to click the disagree button which represents the idea of politely agreeing to disagree.

Inappropriate content

Lyf promotes and seeks to extend the frontiers of communication already opened up by the digital world. However, there is a limit to what will be accepted as appropriate and a limit to what will be tolerated. In the interests of all users, please do not use lyf to upload content containing full nudity or sexual activity. Please also be aware that we have a strict policy which prohibits the sharing of pornographic content where a minor is involved. Please do not engage in vitriolic, inflammatory language that hurts or antagonises people. Most of all we do not tolerate hate speech that is directed towards individuals or groups based on their race, religion, ethnicity, sexual orientation, gender, disability, medical condition or age. Please also do not use lyf to create content that seeks to promote criminal activities or activities that are morally repugnant, for example, animal abuse, bomb making, arson, or reckless driving.

Bullying

lyf condemns any act of bullying on its platform. With this in mind, we give you, the user the power to immediately delete comments and/or posts which you deem to be inappropriate on your own journeys. You also have the power to immediately block select users should you deem it necessary. These measures should be sufficient in most cases however, please do not hesitate to report acts of bullying where these measures have been insufficient. We take the safety of our users very seriously and, as such, promise to respond within 24 hours.

Respect other people’s private information

Unless you have been given permission to do so, please do not post on lyf other people’s private, sensitive or confidential information. This includes, but is not limited to, credit card details, social security numbers, medical history, passwords, addresses or anything people would regard as personal or private.

Respect copyright

We recognise the hard work, time, and, in some cases, sacrifice that goes into creating meaningful content. For this reason, when you are using lyf please remember to only upload content you have made yourself or content which you have been given permission to reproduce. This includes, but is not limited to, segments of copyrighted programs, music tracks, published text, and videos that were made by other people.

Please do not impersonate others

Acting is a noble pursuit (and we encourage you take it up) but we realise that some sorts of acting can harm others. Please do not use lyf as a means to impersonate others in such a way that misleads, exploits or deceives for your own gain.

We hate spam as much as you do

Lyf wants people to engage in meaningful journeys. For this reason we do not like users posting content which is only there to increase views, such as untargeted, irrelevant, and repetitive content.

Covert product placement advertising

In the interests of keeping it real, we ask users to refrain from engaging in covert native advertising or blatant sponsored product placement on lyf. E.g. a fitspo model wearing @promoted active wear, drinking @promoted protein shake wearing @promoted athletic shoes. Such posts will be treated as spam. If organisations wish to promote their business or products on lyf, we think our platform offers a wonderful opportunity for them to start their own journey where they can tell their company story and promote their products in a more authentic way

Respect our servers

Like you, our servers enjoy their privacy. Please do not attempt to disrupt or exploit lyfapp.com, or the services, products and resources we provide you.

Removal of content

Despite our reluctance to impose any form of censorship, in extreme circumstances we do remove content we deem to be threatening, antagonistic, or having the potential to escalate into acts of violence in real life. We do not allow organisations that have a record of criminal or terrorist activity to hold an account with us, and we forbid users to endorse or celebrate actions that harm, or have the potential to harm, others in a financial sense. If users engage in any of these activities, and we deem them serious enough, we may take matters further and involve the appropriate authorities.

If you choose to overlook our guidelines

We apologise if our guidelines sound harsh or inflexible, but we figure they are the best way to ensure a meaningful and equal experience for all concerned. In the event you choose to overlook these guidelines you may be issued with a warning from our administrators. If your behaviour is deemed to be seriously offensive, your account will be removed and you will be prohibited from creating any new accounts.

How to report a violation?

In the event you come across something you think violates our guidelines, it would be great if you could report it to us. However, before doing so, please be sure to read over our guidelines again and consider getting a second opinion on the content before you contact us. Please remember that reporting a piece of content you deem offensive, or which you feel may be out of keeping with our guidelines, does not automatically mean the content will be removed. You have the option to delete content posted by others to your journeys. To report abuse, please email community@lyfapp.com.au. All reports of abuse of lyf’s Terms, Policies or Guidelines will be reviewed by our mediators within 24 hours of the report being made, and further action will be taken based on each individual circumstance. Users who post content deemed to be offensive or in violation of lyf’s Terms, Policies or Guidelines may have their membership suspended or terminated. Offensive content will be removed from the site.