Your journey starts here.

Lyf is a new social media platform designed to capture a true reflection of our real lives.

We are part of the 78%* of people who are frustrated with the superficial way social media is used so we created our own platform, purpose built to deliver substance. *According to McCrindle research 2015

Unlike other platforms, in lyf we don't follow profiles. Instead, we support journeys.

We all know social media profiles are an idealised view of ourselves. Journeys, however, reflect the true actions that we are living here and now.

Journeys represent the different things we have going on.

We have a separate timeline for each thing we are doing or thinking. Upload imagery or videos. Post status updates or written ramblings. Each journey is symbolised by a unique image so your home is a constantly evolving visual representation of your life.

Lyf is built with privacy in mind.

Your private journeys are totally confidential. No one, including us at lyf, will ever be able to find or see them unless they are invited by you.

Because some things in life are personal...

Create your own solo journeys. Ones that don't require an audience.

While other things are best shared with your friends.

In lyf, you can choose which of your friends to invite to each particular journey. That way you are able to share the multiple aspects of your personality the same way you would in real life.

What about the parts of your life that you want to share with the world?

Public journeys are open for all to see. It’s your opportunity to openly share the public side of your personality.

In lyf we don't need your likes. Instead, we want your support ...

Support, don't follow. It feels good to support the people we care about.

... and we don't have a newsfeed. Instead we have a journeystream ...

Journeystream is where the action is. There are no ads or algorithms. Just a stream of posts about what we, as humans, are actually doing and thinking.

Once we start seeing real life as thousands of different journeys all happening at once, lyf becomes a digital reflection.

Our completed journeys automatically migrate to a separate section called Journeybox. Over time, we will be able look back and reminisce.

So, let's get it started!

Start your journeys, invite friends, discover awesome public journeys and bring substance from your real life into your social media lyf today.